What Ben Carson Can Teach us about Branding Yourself - CareerEnlightenment.com

Lets review what just happened.Ben expresses his passion for the brain, as different than other candidates. He brings emotion and drive, rather than mechanical qualifications.He takes a risk about bringing his faith into the conversation. Though it doesnt hurt him, it is who he is. In fact, Ben is a deeply religious man. If you are going to work with him, you better accept that part of him.In a seeming non-sequitur, the interviewer picks up on Bens love of classical music. Why? Because its a similarity. And it is our similarities that bring us together. Ben could not have anticipated this, not unless he saw the interviewers LinkedIn profile during his research.This examples further illustrates the idea of the three questions. And that the first one, Do I Like You, is the most important.The second question, Are You Motivated, is often just expressed non-verbally. Ben shows his passion in his body language, and word choice.The final question, Can You Do the Job, simply got him into the interview. It did NOT get the position because he was more or less qualified. He got it because the hiring manager felt they would get a long.Yes, this is Hollywood, but it is not JUST Hollywood. These situations happen all the time in almost any stage of your job search.So learn from Ben Carsons mistake. Know why you are different (personal brand) and articulate it every opportunity you get.Comments are always welcome.